>_Google Search. Where you rank for the searches that bring buyers, and which competitors outrank you.
Google Maps. Your Business Profile, reviews and whether you appear in the local map results.
ChatGPT. Whether ChatGPT names your business when someone asks for a shortlist in your category.
Gemini. How Google AI answers describe you, and what they get wrong.
Perplexity. Which sources Perplexity cites for your services, and whether you are one of them.
Claude. Whether Claude can find your business and describe your offer accurately.
Facebook. What competitors are advertising, for how long, and with which offers.
Instagram. Your profile, content and ads next to the brands your buyers already follow.
LinkedIn. For B2B: your company page, reach to decision-makers and competitor activity.
Your website. Speed, mobile experience, forms, tracking and how easily a visitor can enquire or buy.